This research aims to discover the challenge of Korean beauty industry that can help a women to change her appearance and her life through Mirae’s character in the webtoon I Am Gangnam Beauty. The writer uses descriptive qualitative method in analyzing the data. Data is collected by reading, understanding, interpreting, and analyzing data from Webtoon I Am Gangnam Beauty. The writer uses Semiotic theory by Roland Barthes in analyzing the data to found the result. Then, the result of this study is the writer found that there were four negative words that contradicted the beauty industry after Mirae’s character had plastic surgery, the four negatives words are Monster, Ugly, Gangnam Beauty, and Bitch. These four negative words are new labels that Mirae received after she had plastic surgery which is not in line with the goal of Korean Beauty Industry, which is to help someone become beautiful and have a better life. Therefore, the webtoon I Am Gangnam Beauty prove that Plastic Surgery failed to meet the purpose of Korean Beauty Industry

SI21553

SKR BSI 21553

Perpustakaan FAH (Skripsi BSI)

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