This research focused in semiotic analysis to convey the message from object, sign and interpretant explanation result that contained in ten selected wallpapers taken from Aremafc.Com.In this thesis the writer will only focus on Pierce‟s theory. This analysis used qualitative method to analyze the ten selected data. Through this method, each of wallpapers was analyzed by classifying the compiled data into three groups; they are sign, object, and interpretant. In this researched the writer analyzed the word or sentence as sign, picture as object and the combination of sign and object as interpretant. Finally, from the analysis, the result of the ten selected wallpapers showsthat the blue color and sign of lion mostly appear on the wallpapers. The change of logo Arema FC anniversaries, such as the different color of the lion as the symbol of Arema FC, the 26th anniversary uses the blue lion while the 27th anniversary uses the yellow lion. The basic color of Arema FC jersey is blue. It is shown in wallpaper 1, but in the last wallpaper the color of the jersey is yellow. The influence of the new owner of Arema FC is the answer of Arema FC‟s enigma, because the new owner is one of the conglomerates in Indonesia that is active in political party (Golkar) of the country. Yellow symbolizes the color of this party. That is obvious that semiotic usages in selected ten wallpapers are to symbolize the identity of club and its supremacy. Without a logo, a club will be unknown by people. In addition, the creators of the wallpapers also have the messages for the readers or Aremania itself to convey their feeling or willing.

SI15044

SKR BSI 15044

Perpustakaan FAH (Skripsi BSI)

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