Here, the writer studies the advertisement as the unit of analyses. The method of the research is descriptive qualitative, which tries to explain the data of signs in the education advertisement that will be analyzed through triadic- concepts of Pierce. The research is performed in several ways such as deciding the unit of analysis, collecting the data from many sources such as book, internet, and others that are related to the research, presenting the data description, analyzing the data and then making a report of study. The research aimed at finding out the sign meaning of the education advertisements. From this research is known that education which is offered by the education institution, especially the universities is to emphasize that they have the big roles to give the best future for the people. Where the best facilities and the system of international standard at the universities can make the students get the better education and future life. So this education advertisement wants to convey for the people that education is the important aspect to change our life.

SI11032

SKR BSI 11032

(Skripsi BSI)

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